There are moments in the life of a boutique that feel defining. The launch of LM Privée, our first-ever in-house bridal collection, is one of those moments — and we couldn’t be more proud or more excited to share it with you.

Thoughtfully created and intentionally designed, LM Privée is more than a collection — it's a true reflection of who we are and the brides we serve. These gowns were designed exclusively for La Mariée and can only be found right here in our boutique. It’s our most personal offering yet, created with you — the La Mariée bride — in mind.

Why We Created LM Privée

Since opening our doors, we’ve had the privilege of working with hundreds of incredible women — smart, stylish, modern brides with a clear vision and a deep appreciation for both design and detail. Over the years, we’ve listened closely: to your feedback, your needs, and the small moments in your appointments when a dress felt almost perfect, but not quite. LM Privée is our answer to all of that.

This collection was born from a simple but powerful idea: what if we designed gowns specifically for our brides, based on everything we know they’re looking for? What if we could offer those gowns at a price point that didn’t ask them to sacrifice style, structure, or craftsmanship?

So we did. And the result is LM Privée — a line of couture-inspired gowns that reflect everything we value as a boutique: timeless silhouettes, elevated design, thoughtful pricing, and an unmistakable sense of style.

What Makes LM Privée Different

In an industry filled with endless options, LM Privée stands apart. This isn’t a mass-produced collection or something you’ll find at other shops. These are our gowns — created by La Mariée, for the La Mariée bride. They’re exclusive to our boutique and truly can’t be found anywhere else.

Here’s what defines the collection:

Designed for the La Mariée bride: Every piece in LM Privée was designed with our bride in mind — someone who values classic beauty, modern design, and effortless sophistication.
Exclusive to La Mariée: You won’t see these gowns in other boutiques or across Instagram feeds. LM Privée is available only at La Mariée.
Luxury gowns under $2,000: These gowns feel elevated in every sense — from fabric and fit to finish — yet remain thoughtfully priced.
Refined design, timeless style: We’ve blended modern structure with classic elements to create gowns that feel current yet enduring.
Couture-inspired, thoughtfully crafted: From draping to detail work, each gown is made with the care and quality you’d expect from high-end designers — but without the couture price tag.

The La Mariée Bride, Reimagined

So, who is the La Mariée bride — and what inspired this collection? She’s intentional. She knows what she likes, but she’s open to falling in love with the unexpected. She wants her dress to feel like her — not someone else’s vision. She’s elegant but not overdone. Confident but kind. Stylish without chasing trends.

We kept all of that in mind as we developed LM Privée. The result is a collection that feels both timeless and new, full of clean lines, sculptural shapes, modern romance, and subtle detail work that speaks volumes. Whether it's a structured satin ballgown with a contemporary neckline or a sleek crepe silhouette with just the right amount of drape, each piece is designed to highlight a bride’s natural beauty — never overshadow it.

Effortless Elegance at Thoughtful Prices

We’ve always believed that you shouldn’t have to choose between a gown you love and a price you’re comfortable with. LM Privée was created to bridge that gap — offering elevated, designer-level gowns at a more accessible price point.

All gowns in the collection are priced under $2,000, making this one of the most exciting and value-driven launches we’ve ever introduced. It’s luxury that feels attainable — and it's been crafted specifically with our brides in mind.

The Future of Bridal at La Mariée

Launching LM Privée is just the beginning. As a boutique, we’re always evolving — listening to our brides, growing our offerings, and refining what it means to be a modern bridal destination. This collection is a major milestone for us, and it opens the door for more in-house design, more exclusivity, and more ways to serve our community with intention. We’re honored to be a part of your story — and now, we’re proud to offer gowns that are part of ours, too.

Final Thoughts

If you're ready to discover LM Privée for yourself, we’d love to welcome you in. Appointments are now open, so book your appointment and be one of the first to try on the gowns designed just for you. We can’t wait to meet you, celebrate with you, and help you find the dress that feels like you — only at La Mariée.

What to Expect When You Shop the Collection

LM Privée is officially available in-store now, and we’re inviting brides to be among the first to experience this exclusive line. When you book an appointment at La Mariée, you’ll have the opportunity to try on these gowns during a one-on-one, personalized appointment with one of our expert stylists.

You can expect:

A curated selection of LM Privée gowns in a range of silhouettes and styles
Thoughtful styling advice based on your personal taste and vision
The same elevated, welcoming La Mariée experience we’re known for — now with the added excitement of a completely exclusive line

We’ll also be announcing trunk show dates and special preview events, so if you want early access or to reserve one of the first appointments for LM Privée, we recommend reaching out soon.